The Expert Shift by Dieter Brandt

Starting Your Consulting Business at 50+

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Stop Resisting the Change: The Energy You Waste Could Build Your Future

For years, maybe decades, everything seemed perfectly aligned. You wake up driven by a simple but powerful question: “What can I build today to grow our market share even further?” This was the question I asked myself with pleasure for years. And it worked.In some segments, we achieved over 60%...

Oct 11, 2025

Stop Chasing Every Lead: Your Ideal Clients Build the Business You Want

Years ago, when I first stepped into sales leadership, I still thought the goal was simple: fill the funnel. Every lead was a good lead. Every customer a win. But then came the lessons. One type of clients was simply too small — they kept us busy, but little profitable. Another used us as leverag...

Oct 04, 2025

Execution Eats Ideas for Breakfast

It was the early 2000s, and I was in New York, attending a management seminar in a high-rise overlooking Central Park. We were just six people in the room — an intimate group, but the man leading us was anything but ordinary. His name: Larry Bossidy. Bossidy had spent years at GE as one of Jack W...

by Dieter Brandt — Sep 27, 2025

What Luxury Really Means

Friday morning. Corner office. Floor-to-ceiling glass.I was looking down at the river but couldn’t feel much.The team had hit their targets.My calendar was full.The paycheck was more than decent.On paper, it looked like I’d made it. Inside, it felt like I’d built a cage — a comfortable one, but a...

by Dieter Brandt — Sep 20, 2025

The 10-Minute Exit

Late Wednesday afternoon. Desk cluttered. Coffee lukewarm. My cursor blinked at the top of a new document like it was daring me to type. I’d blocked the hour to “work on the business.” I’d opened six tabs: one for market sizing, one for an old McKinsey deck, one for logo color options. You know —...

by Dieter Brandt — Sep 13, 2025 the 10-minute exit

Your cofounder sleeps next to you.

Turn a family decision into your unfair advantage when leaving corporate. Make the Leap Together Late Tuesday. Kitchen light on. Half a glass of Merlot on the counter. I looked like I’d just come off a board meeting — that worn, polite focus executives wear when they’re trying to sound confiden...

by Dieter Brandt — Sep 06, 2025

The Freedom of Reinventing Yourself

Picture this: You’re at the top of a corporate ladder you’ve spent decades climbing. You’ve led teams, closed deals, and tackled challenges head-on. Now you’re asking, “What’s next?” The thought may feel daunting—even a little scary. But it shouldn’t. Reinvention isn’t just for the young, the sta...

Aug 30, 2025

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