A beautiful website will not save an unclear offer
When you move from executive to entrepreneur, visibility is not the first problem. Relevance is.ย
I hear this sentence quite often from senior executives who are preparing their next chapter:ย โI need to become more visible first. I have invested in my own website. It is almost ready.โ
I understand this very well.
After many years in corporate life, we want things to look professional.A clear pr...
Going independent is not the risk. Building without a system is.
Dear Reader,
In almost every conversation I have with senior executives considering the move into independence, the same fear surfaces. Usually late. Usually quietly.
It sounds like this:
"And what happens when, after a good start, there are suddenly three months with nothing?"
I understand that fear completely. I have lived it.
And here is what I have learned: those empty months are real โ but...
Use this summer to set up your business?
What if you used this summer to set up your future consulting business?That way, when the โback-to-business energyโ returns in September, you have already done the important groundwork.
Not everything.But enough to stop thinking in circles.Enough to move from vague ideas to a first structure.
Enough to know:Who you want to serve.What problem you want to solve.
How your experience becomes an off...
The Expert Shift by Dieter Brandt
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