Quick invite (before we start):
On February 26 at 5:00 p.m. CET, I’m hosting a live 90-minute workshop:
From Executive to Entrepreneur.
If you are serious about building a consulting business — not experimenting, but building something that works — this session will give you a structured view of what actually matters in the first 0–2 years.
Positioning. Offer. Sales. Trust.
How they fit together — and where most executives lose time.
No hype. No shortcuts.
Just the system.
If that’s relevant for you, join us live — or register to receive the recording.
[Registration link]
Dear reader,
When you leave corporate and enter entrepreneurship, one thing disappears:
Structured urgency.
No quarterly targets.
No board pressure.
No reporting rhythm.
And that’s where many new consultants lose momentum.
Your only non-renewable asset
As a solopreneur, your most critical asset is not your network.
Not your expertise.
Not your tools.
It’s your time.
Everything else can be arranged for.
Time spent — or lost — can never be recovered.
And with nearly 90% of new consultants, I observe the same issue:
A missing sense of urgency.
Not a lack of competence.
Not a lack of ambition.
But a lack of speed.
What "Sense of Urgency" really means
It does not mean stress.
It means clarity + action + results.
It means:
- Don’t wait for the perfect setup.
- Don’t polish your offer for months without feedback.
- Don’t hide behind preparation.
Instead:
1️⃣ Talk to potential clients as early as possible.
2️⃣ Experience their real challenges.
3️⃣ Create → start → fix — fast.
4️⃣ Decide what type of consulting business fits your life — and focus.
Speed creates learning.
Learning creates clarity.
Clarity creates revenue.
The Pattern I See
In the first 12–24 months, many consultants spend too much time:
- Refining slides
- Adjusting branding
- Thinking about strategy
And too little time:
- In sales conversations
- Testing real offers
- Closing real mandates
In corporate, you were paid to optimize systems.
In entrepreneurship, you are paid to create traction.
That is a different game.
4 shifts if you're 0-2 years in
What I had to learn and what I strongly recommend to all that get into Consulting is the following:
1️⃣ Replace perfection with iteration.
2️⃣ Schedule weekly market conversations — non-negotiable.
3️⃣ Measure activity, not comfort.
4️⃣ Decide your game, learn and improve — commit to it.
If things are “moving” but not accelerating, ask yourself:
Am I truly operating with urgency or just staying busy?
Freedom without urgency becomes drift.
And drift costs years.
P.S.
If you missed it above: February 26, 5:00 p.m. CET
From Executive to Entrepreneur (live 90 minutes).
Register now: https://caerus.academy/webinar/
Responses